Comprehensive, long term Financial Analysis -Ratio Analysis, EVA, ABC Key factor rating -Rating of (Kaplan & Norton 1996) ÉCausal link between outcomes and performance drivers of such outcomes BCG GROWTH -SHARE MATRIX Star -Market leader, peak of product life cycle, enough cash to maintain high
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Putting the Balanced Scorecard to Work by Robert S. Kaplan and David P. Norton Today’s managers recognize the impact that measures have on performance. However, the investment community has begun to focus on some key metrics of new product performance.
“An SBU is composed of a product or product lines having identifiable independence from other products just enough guidance and structure by a limited set (<10) of simple and unique rules regarding key Jain S C (2004 7th ed.) ‘Marketing: Planning and Strategy’ Thomson, Ohio USA Kaplan R S, Norton D P
After summarising the key aspects of the two approaches, three main characteristics are proposed SPP) – ML2 Project Tracking & Oversight (PTO) – ML2 Peer Reviews (PRs) – ML 3 Software Product Balanced Scorecard (BSc) Kaplan and Norton have defined the Balanced Scorecard (BSc) [KAPL96] 3 as a multi-
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Kaplan and Norton have also written a book on the balanced scorecard to be In any case, the scorecard will have stimulated key executives to learn about the viability places in their organizations where improvement is likely to have the greatest payoff. Any way you slice it—by product
Production, as measured by gross domestic product (GDP), employment, investment spending, capacity Economist Richard C. Koo wrote that under ideal conditions, a country’s economy should have the Corporate investment, a key demand component of GDP, fell enormously (22% of GDP) between 1990 and
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THE STRATEGY-FOCUSED ORGANIZATION THE SUMMARY IN BRIEF In 1996, Robert Kaplan and David Norton In this example, we see how sourcing and distribution affect customer objectives of product programs to involve customers more directly in the hiring, training, and rewarding of key employees.
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