On June 30, the Federal Trade Commission (FTC) issued its first guidance document as part of its Start with Security initiative. The initiative, announced by FTC Consumer Protection Director Jessica Rich in March, will initially focus on encouraging small and medium-sized businesses to embrace security-by-design principles. The initiative will include a series of FTC-hosted meetings across the country as part of the FTC’s education and outreach program. The first seminar, which will discuss guidelines for data security, will be held on September 9, 2015 at the University of California Hastings College of Law in San Francisco.[1]
In the new guidance document, Start with Security: A Guide for Business,[2] the FTC draws what it considers to be lessons learned from 54 data security enforcement actions the Commission has brought since 2001. Based on a review of these cases, the FTC advises companies to incorporate a series of ten lessons learned:
Implications While the guidance notes that the findings are based on FTC complaints, rather than court findings, and that the specifics of the resulting orders apply only to those companies involved in the settlements, it states that “learning about alleged lapses that led to law enforcement [actions] can help your company improve its practices. And most of these alleged practices involve basic, fundamental security missteps.” The guidance thus seems designed in part to respond to the criticism that, in relying on its authority to police “unfair” trade practices under Section 5 of the FTC Act, the Commission has failed to provide adequate notice of the standards by which it judges data security practices. Whether the FTC has authority under its Section 5 “unfairness” authority to bring data security claims is being challenged in the Wyndham litigation—where a decision from the Third Circuit is expected by the end of the year [4]—and in the LabMD case.[5] The FTC has appeared to equateunfairness with falling below some standard of commercial reasonableness. Even if data security falls within the scope of the FTC’s “unfairness” authority, questions will remain about how and on what basis the FTC determines what data security practices are commercially reasonable for different kinds of businesses.[6]
This guide is the closest the FTC has come to providing a consolidated list of specific data security expectations, since it published Protecting Personal Information: A Guide for Business in 2011,[7] albeit not one supported by evidence about how widespread these practices are in various economic sectors. Nonetheless, because the guidance reflects the FTC’s judgments about data security best practices, companies, particularly those storing or processing consumers’ personal information, may wish to carefully review their data security practices in light of this guidance.
ENDNOTES
1 For more information on the FTC’s Start with Security initiative, see Federal Trade Commission Signals Intensified Focus on Security-By-Design and the Internet of Things With New Start with Security Initiative for Small and Medium-Sized Businesses, available at .
2 Federal Trade Commission, Start with Security: A Guide for Business (June 2015), available at .
3 For more information on the FTC’s prior enforcement actions regarding vendor security issues, see D. Reed Freeman Jr. and Maury Riggan, A Primer on FTC Expectations for Your Partner and Vendor Relationships: Enforcement Shows You Are Your Brother’s Keeper, 14 PVLR 781 (May 4, 2015), available at .
4 Federal Trade Commission v. Wyndham Worldwide Corp., No. 14-3514 (3rd Cir.) (argued Mar. 3, 2015).
5 LabMD, Inc. v. Federal Trade Commission, 776 F.3d 1275 (11th Cir. 2015).
6 Brief for Appellant at 35 et seq., Federal Trade Commission v. Wyndham Worldwide Corp., No. 14-3514 (3rd Cir., Oct. 6, 2014) (“In particular, the FTC has provided no guidance on what cybersecurity practices business must adopt (or avoid) to comply with the law.”) The FTC rejected this argument, adopting the district court’s response, that Wyndham had adequate notice from FTC guidance documents and prior enforcement cases (which “are akin to policy statements or interpretive rulings, which, though not binding, reflect a body of experience and informed judgment to which courts and litigants may properly resort for guidance.” Supplemental Memorandum of the Appellee at 3, Federal Trade Commission v. Wyndham Worldwide Corp., No. 14-3514 (3rd Cir., March 27, 2015)).
7 Available at .
The full and original memorandum was published by WilmerHale on July 1, 2015 and is available .